ngbifc

September EOM Review & Operational Proposal

September EOM Review & Operational Proposal

A Strategic Report on Dual-Role Management and Revenue Channel Health

1. The Operational Conflict: IFC Content vs. NGB Urgent Duty

Challenge Acknowledged: Only 10 TikTok videos were posted last week (Target: 6-8/day).

Primary Time Sink Justification

  • NGB Urgent Duties: Multiple pallet deliveries, customer collections, and training sessions required coverage.
  • Sole Driver: Required to handle urgent customer deliveries, often on short notice.
  • IFC Logistics: Manual packaging (97 orders shipped since Sept 17th) and the average 40-minute manual Evri drop-off run daily.

IFC Sales Metrics (Sept 17 - 28)

  • GMV: £1,327.23
  • Est. Net Revenue: £993.51
  • Orders Shipped: 97
  • Affiliate GMV (Last 7 Days): £622 (via 499 creators)
  • Conclusion: Output is strong, but manual logistics is unsustainable.

Strategic Solutions (Immediate & Long-Term)

  • Immediate Fix: Shooting 36 videos today to build a critical content buffer.
  • Optimal Strategy: Posting 3-4 videos daily is recommended; $\ge 4$ can be flagged as spam by the algorithm, suppressing sales.
  • Efficiency Improvement: Finalizing a Royal Mail contract to eliminate the 40-minute manual Evri drop-off.

2. Next Gen Procurement: Major Time Commitment

This project was the single biggest time drain this month, acting as the "man-in-the-middle" for a complex £40,926 carpet procurement.

Coordination Milestones:

  • Order & Payment: Managed split Purchase Orders (PO) with Tommy Li and confirmed full payments ($\mathbf{£40,926}$).
  • Supplier Liaison: Coordinated production and collection details with Danfloor (Justin).

TODAY'S FINAL LOGISTICS:

  • Handed off the entire collection to Team Am Ltd. (Sam Chan).
  • Confirmed B/L instruction.
  • Provided the Export Invoice and the Packing List for the October 1st container loading.

*Note: Managed document submission despite temporary DNS error on core email.

3. NGB Digital Health & Engagement Drivers

Key Metrics (Sept 1-30)

  • Total Active Users: 1.7K
  • Highest Traffic: Organic Search (770 Sessions)
  • Revenue Driver: Google CPC (£1.4K)

Engagement Comparison: Time per User

Paid Traffic users are $\mathbf{2.5X}$ more engaged.

Paid Traffic: 1 min 21s

Organic/Direct Traffic: 33s - 34s

Key Insight: The significant engagement time on Paid Campaigns ($\mathbf{2.5X}$ higher) justifies prioritizing time on tasks that directly support these high-value users (e.g., site functionality, order fulfillment, customer service).

4. Sales Channel Health & Proposed Bundles Strategy

Next Gen Boba (Overall)

-33% M-o-M

Total Sales (Sept 1-30): £5,381.06

*Note: Major Q4 rise expected due to Halloween & Black Friday.

Etsy Performance

-51% M-o-M

Sales: £165.69 (14 orders)

PROPOSAL: Increase ad budget & implement TikTok Bundles to boost AOV.

eBay Performance

-67% M-o-M

Sales: $121.09 (9 orders)

PROPOSAL: Implement TikTok Bundles on eBay to combat the severe sales dip.

Key Insight: The consistent decline across Etsy and eBay suggests a larger seasonal market softness in September, making the implementation of highly effective Bundles critical for Q4 recovery.

5. Proposal: Path Forward & Sustainability

To maximize output for both companies and prevent burnout/missed targets:

  • ✓
    Structural Fix: Dedicated Time Blocks (Immediate)
    Implement a clear schedule (e.g., NGB AM / IFC PM) to ensure physical needs are met and strategic content work is protected.
  • ✓
    Logistics Efficiency: Royal Mail Contract (In Progress)
    Eliminating the 40-minute manual Evri run is crucial for freeing up time for high-value IFC content creation.
  • ✓
    Content Strategy: Quality over Quantity
    Focus on the 3-4 Optimal Videos Daily to maximize algorithm performance and sales, rather than chasing high, counterproductive volumes.